Branding
A brand is a name, a symbol or a sign, which becomes the bearer of your qualities and which in itself creates positive emotions in customers and clients.
As a spiritual entrepreneur, you can choose to let your company name or logo to be your brand, or you yourself as a person. When you as a person are the brand, it is called a personal brand.
Personal branding occurs, for example, for celebrities, artists, sports stars, politicians and more. A simple model for personal branding can consist of three steps:
- Identify the personal values
- Examine how they are presented in appearance, words and deeds
- Define core areas for your branding campaign
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